Mouse Will Play
Skipton Web Design & Development
Tools & Resources
An Introduction to Web Analytics
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimising web usage.
Paying attention to analytics data can help you attract more of the traffic you are looking for, help you turn more visitors into customers and make informed site design and SEO improvements.
Example of data you can gather:
- Number of visits
- Average number of pages viewed per visit
- Average time spent on site
- Geographical location of visitors
- Browsers used by visitors
- Referring sites
- Keywords used to find your site
- Most popular pages
- Top landing pages
- Top exit pages
- % new visits
As part our website design package, we install Google Analytics on your site. To access your analytics data, you will need a Google Mail account. If you would prefer to use a different analytics package, just let us know and we'll be happy to install this for you.
For a more detailed description and definitions of key terms, see the Wikipedia entry on web analytics.
